I’ve led product and engineering at three companies, and ran a core product through a consumer-hardware company’s fastest growth. Now I help hardware teams build and sell worldwide. My own Kickstarter is planned for spring 2027.
Now: Researching and defining the look of my next Kickstarter product.
I'm in Shenzhen preparing a smart hardware product for 2027. I document my progress here, from the work underway today to crowdfunding, fulfillment, and international sales.
Leg 1 of 6ShenzhenNow
Find a real reason to buy before deciding what to build.
Before moving onClear buyer and purchase motive, evidenced difference and a viable prototype path.
Leg 2 of 6ShenzhenNext
Build a prototype that demonstrates the core value and tests purchase intent.
88% vs 65%Crowdfunding success rates with and without a pre-launch pageRead the analysis report
Before moving onCore function demonstrated, cost estimated and pre-launch response supports proceeding.
Leg 3 of 6Backers worldwidePlanned
Launch when the pre-launch list is ready. Announce a date only when the plan supports it.
Before moving onFunding goal met; production and delivery plans remain viable.
Leg 4 of 6Warehouse → backersPlanned
Fulfil backer orders first, then offer future purchases through my own store.
Before moving onFirst orders fulfilled; support works and store sales have viable margins.
Leg 5 of 6US · UK · Germany · JapanPlanned
Reach people who are already searching.
Before moving onPositive per-order profit in a trial, with reliable replenishment.
Leg 6 of 6Gift shops · museum storesPlanned
Get onto real shelves.
Before moving onA small trial shows sustained sales and repeat orders.
Before I spend a month on a campaign I measure the market, and I publish what I find. Every number is recomputed from the raw data, and each report shows its method.
LatestIssue 1
A study of 81,643 projects, covering funding concentration, leading categories and how pre-launch pages relate to campaign outcomes.
Read the full reportInteractive · English and Chinese
48%taken by the top 1%
Plan with medians, not averages
The median project raised $2,519. The bottom half of projects shared 2% of the money.
2.8%finished at 50% to under 100% of goal
Few campaigns finished just short
In the sample, about one in five completed campaigns reached less than 10% of its goal.
62 / 100of the top 100 are tech
Technology leads the top 100
96 were staff picks and 74 launched in 2024 or later.
11.3%of funding went to Hong Kong filers
Hong Kong campaigns in the sample
They accounted for 2.4% of launched projects and 24% of technology funding.
88%sample success with a pre-launch page
Pre-launch pages and outcomes
The success rate was 65% among projects without one. The report gives both group sizes.
I led the core product engineering team at PLAUD through its key growth years, and owned the core consumer-channel product and engineering team at SF International for five years. Now I offer hardware teams going global the experience I’ve built up, my engineering team and our logistics and channel network, so we grow together.
What you get
A high-growth team’s rhythm and engineering speed, brought into your global launch.
01Plan it
Skip the detours. When to take Kickstarter, e-commerce and retail, and how to hand one to the next, on a route already walked.
ProofMy own product is on this route
02Build it
A software base ready for global markets, and a team that ships at a high-growth pace.
TeamFormer PLAUD leads and core engineers
03Sell it
A clear play and a number to hit at every stage, with logistics and channels ready to use.
ResourcesReadouts · omnichannel experience · logistics
How to work with me
Email me with your product and the service you need. I take on a small number of projects at a time.
One list. Pick what you want: the readouts, my Kickstarter progress or going-global work. Only when there’s something real to say.
