Indiegogo crowdfunding sample readout
Indiegogo Crowdfunding Analysis
The top 37 campaigns accounted for 24.2% of funding after conversion
At capture, 3,699 active and InDemand campaigns showed $309,634,678 in USD-equivalent funding. Pre-launch pages are counted separately and goal progress is reported by stage.
Web Robots Indiegogo Datasets · October 13, 2025 snapshot · Sample and methodology
At a glance: five findings
Select a row to see the evidence24.2%of funds raised by the top 37
Funding is concentrated among the leaders
The median after conversion to USD was $11,130.
36.6%of active campaigns had raised $0
Compare progress at similar stages
57 active campaigns reached their goal at capture (4.7%).
55 / 100leaders were in tech hardware
What the leaders look like
The top 100 accounted for 42.0% of sample funding.
15.8%came from HKD-denominated campaigns
HKD funding in USD
HKD 380,272,121 converts to approximately $48,895,994.
98.6%of InDemand projects were at goal
Campaign stage and goal progress
The active cohort was at 4.7% at the same capture date.
Finding 1
Funding distribution
- The top 37 campaigns raised $75,001,254, accounting for 24.2% of the converted total.
- The median was $11,130 and the 90th percentile was $193,064.
How to use it
Use category percentiles to establish a funding range, then study the leading campaigns’ products and pricing separately.
Exhibit 1
Share of USD funding
Ranked by the amount raised at capture
Campaigns
9.0%
40.0%
50.0%
Funding (USD equivalent)
24.2%
46.4%
28.0%
Top 37Rest of top 10%Middle campaignsBottom half
| Funding percentiles | P25 | Median | P75 | P90 | P99 | Max |
|---|---|---|---|---|---|---|
| USD | $852 | $11,130 | $59,714 | $193,064 | $1,287,823 | $5,621,484 |
Finding 2
Progress toward goal
- The snapshot contains 5,831 pre-launch pages. Among 1,213 active campaigns with valid progress, 444 showed no funding and 57 had reached goal (4.7%).
- Progress is the ratio of funding to the goal in the same currency and covers all eligible currencies.
How to use it
Read progress alongside time remaining. Final outcomes are measured at close.
Exhibit 2
Progress among active campaigns
1,213 campaigns, grouped by progress toward goal
57 · 4.7% · at goal when captured
Finding 3
What the leaders look like
- The top 100 campaigns raised $129,942,697, or 42.0% of converted funding.
- The top 100 include 55 tech hardware campaigns and 98 InDemand campaigns.
How to use it
Use the ranking to find examples, then check sample size and medians in the category benchmarks.
Exhibit 3
Category mix: top 100 vs. all campaigns
Share of campaign count
Tech hardwareDesign & livingGamesContent & mediaArt & performanceLifestyle
Top 100
55.0%
38.0%
Funding cohort
23.2%
24.4%
39.4%
Exhibit 4
Stage and promotion among the leaders
Share of the top 100
InDemand
98 · 98.0%
Promoted
26 · 26.0%
Finding 4
HKD funding in USD
- 366 HKD-denominated campaigns showed HKD 380,272,121, equivalent to $48,895,994 or 15.8% of converted funding.
- USD-denominated campaigns showed $203,804,151 at capture.
How to use it
Use a common capture-date rate for comparison. Original amounts remain available. The currency of a project does not identify its creator’s location.
Exhibit 5
HKD-denominated funding by launch year
Converted to USD at the capture-date rate
Tech hardwareDesign & livingGamesContent & mediaArt & performanceLifestyle
Finding 5
Campaign stage and goal progress
- At capture, 2,451 of 2,485 InDemand projects and 57 of 1,213 active campaigns were at goal.
- Only 2 active campaigns carried the promoted flag, so the promoted group is very small.
How to use it
Stage, promotion and tags describe the snapshot. Estimating effects requires comparable campaigns at the same stage.
Exhibit 6
Share at goal at capture
Rates and denominators are shown on the right
InDemand / active
98.6% (2,451/2,485)
4.7% (57/1,213)
4.7% (57/1,213)
Promoted / other (active)
100.0% (2/2)
4.5% (55/1,211)
4.5% (55/1,211)
2+ tags / other (active)
5.0% (48/962)
3.6% (9/251)
3.6% (9/251)
Exhibit 7
Progress by implied funding goal
Active campaigns with a valid positive multiple; goals in USD equivalent
$0–<$1K
62 · 25.8%
$1K–<$5K
209 · 11.0%
$5K–<$10K
165 · 6.7%
$10K–<$25K
166 · 2.4%
$25K–<$50K
65 · 3.1%
$50K–<$100K
51 · 0.0%
≥$100K
51 · 2.0%
Category tools
Opportunity matrix
Campaign count is on the horizontal axis and median funding on the vertical axis. Bubble area reflects total USD funding.
Dashed lines mark the category medians for campaign count (53) and median raise ($1,692). The 27 categories each have at least 10 sample campaigns launched since 2024. The vertical scale uses log₁₀(1 + USD ÷ 100) to include $0.
Niche, higher funding 5
Fewer campaigns with a higher median raise.
- Camera Gear$181.7K
- Energy & Green Tech$2.3K
- Transportation$19.3K
- Audio$5.1K
- Tabletop Games$2.1K
Popular, higher funding 9
More campaigns with a higher median raise.
- Travel & Outdoors$39.5K
- Productivity$17.3K
- Home$31.9K
- Phones & Accessories$49.9K
- Fashion & Wearables$10.1K
- Film$1.7K
Popular, lower funding 5
More campaigns with a lower median raise.
- Health & Fitness$1.5K
- Food & Beverages$130
- Writing & Publishing$462
- Art$259
- Local Businesses$2.5
Niche, lower funding 8
Fewer campaigns with a lower median raise.
- Video Games$1
- Education$0
- Web Series & TV Shows$266
- Wellness$2.5
- Podcasts, Blogs & Vlogs$970
- Culture$221.3
Category tools
Category benchmarks
Compare category size, percentiles, listed prices and funding concentration. Funding percentiles include zero-funding campaigns.
| Group | Category | Campaigns | With funding | Since 2024 | Median | P90 | Median offer | Total | Top project share | HKD | At goal / known | Top project |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Design & living | Home | 271 | 258 | 83 | $64,598 | $395,409 | $79 | $45,969,864 | 5.9% | 42 | 243 / 271 | The Couch Console |
| Design & living | Travel & Outdoors | 363 | 347 | 165 | $53,336 | $265,177 | $65 | $43,456,778 | 4.4% | 87 | 333 / 363 | anymaka Portable Hammock Stand that Sets Up in 3s |
| Tech hardware | Phones & Accessories | 172 | 162 | 53 | $72,085 | $541,630 | $49 | $42,011,476 | 7.5% | 30 | 158 / 171 | HyperDrive USB-C Hub for MacBook Pro 2016 2017 |
| Tech hardware | Productivity | 174 | 149 | 86 | $63,145 | $511,186 | $68 | $38,909,466 | 14.4% | 37 | 136 / 174 | GPD WIN 4 2025 : AMD APU handheld Console |
| Design & living | Fashion & Wearables | 270 | 247 | 78 | $39,354 | $312,849 | $77 | $34,090,214 | 11.6% | 45 | 238 / 270 | La Mansio The 6-in-1 Modular Bag for Active Women |
| Tech hardware | Health & Fitness | 243 | 206 | 113 | $27,615 | $166,700 | $64 | $23,253,351 | 17.5% | 46 | 185 / 243 | BionicGym: Weight Loss in a Box |
| Tech hardware | Camera Gear | 29 | 28 | 11 | $243,789 | $1,132,058 | $184 | $12,003,299 | 16.1% | 8 | 28 / 29 | HOVERAir AQUA: First Waterproof Self-Flying Camera |
| Content & media | Film | 842 | 795 | 749 | $2,338 | $30,180 | $15 | $10,714,333 | 3.9% | 0 | 426 / 842 | Chuck Palahniuk's Lullaby |
| Tech hardware | Transportation | 71 | 61 | 36 | $78,672 | $328,790 | $299 | $10,371,193 | 14.1% | 14 | 59 / 71 | Loomo: Mini Transporter Meets Robot Sidekick |
| Tech hardware | Audio | 65 | 61 | 16 | $72,600 | $315,233 | $99 | $9,447,969 | 14.7% | 17 | 59 / 65 | HEAVYS - Headphones Engineered For Heavy Metal |
| Tech hardware | Energy & Green Tech | 68 | 60 | 29 | $37,411 | $286,723 | $89 | $9,370,113 | 24.0% | 11 | 54 / 68 | Ostation 2: Next Gen of Personal Smart Battery Hub |
| Lifestyle | Food & Beverages | 100 | 75 | 59 | $9,645 | $135,610 | $45 | $7,028,601 | 32.8% | 7 | 63 / 100 | eto - wine preserved beautifully |
| Games | Video Games | 70 | 47 | 48 | $2,343 | $135,901 | $15 | $3,803,786 | 27.5% | 2 | 35 / 70 | Odin 3: The Ultimate 6''120Hz OLED Gaming Handheld |
| Content & media | Writing & Publishing | 117 | 95 | 73 | $3,795 | $44,660 | $19 | $3,677,247 | 35.0% | 0 | 72 / 117 | Good Night Stories for Rebel Girls |
| Games | Tabletop Games | 64 | 59 | 20 | $17,217 | $121,338 | $29 | $3,557,237 | 27.2% | 6 | 56 / 64 | The Ultimate Boardgame Backpack |
| Content & media | Education | 72 | 47 | 48 | $505 | $63,658 | $30 | $2,856,447 | 21.3% | 5 | 30 / 72 | UGOT Robotic Kit - Future Crafted Now |
| Art & performance | Art | 91 | 68 | 62 | $2,557 | $25,755 | $21 | $2,684,002 | 38.3% | 6 | 50 / 91 | Stickybones: Rapid Posing & Animation Made Easy |
| Content & media | Comics | 124 | 117 | 79 | $5,671 | $50,099 | $15 | $2,074,685 | 8.3% | 0 | 107 / 124 | Ethan Van Sciver's CYBERFROG UNIVERSE PREQUELS! |
| Content & media | Music | 192 | 164 | 168 | $3,336 | $25,228 | $12 | $1,840,353 | 5.5% | 1 | 95 / 192 | Zuby's NEW ALBUM - 'Word of Zuby' |
| Content & media | Web Series & TV Shows | 53 | 39 | 49 | $320 | $21,218 | $13 | $599,478 | 45.9% | 0 | 15 / 53 | Goblins Animated 2nd Edition |
| Content & media | Photography | 11 | 9 | 8 | $1,417 | $135,182 | $25 | $540,418 | 55.0% | 1 | 5 / 11 | Sales Now Ended - Duovox Mate Pro NIGHT VISION |
| Lifestyle | Local Businesses | 60 | 32 | 56 | $5 | $20,864 | $25 | $448,907 | 24.2% | 0 | 9 / 60 | Woods Room Bike Park |
| Art & performance | Dance & Theater | 63 | 58 | 59 | $2,055 | $9,394 | $14 | $385,391 | 37.7% | 0 | 30 / 63 | SOWELL: A Solo Play About an American Genius |
| Tech hardware | Wellness | 37 | 20 | 34 | $10 | $32,842 | $25 | $240,057 | 21.9% | 1 | 5 / 37 | UniGym:All-in-One Home Gym for Strength & Wellness |
| Lifestyle | Environment | 17 | 8 | 13 | $0 | $24,544 | $20 | $119,850 | 39.2% | 0 | 5 / 17 | Modern, Organic, Plastic-Free Bodycare |
| Content & media | Culture | 24 | 16 | 23 | $319 | $6,747 | $13 | $80,232 | 44.4% | 0 | 5 / 24 | Filipina on the Rise |
| Content & media | Podcasts, Blogs & Vlogs | 21 | 17 | 18 | $1,325 | $10,230 | $10 | $79,925 | 34.5% | 0 | 6 / 21 | The Grand Data Over Dogma Book Launch Tour |
| Lifestyle | Human Rights | 15 | 7 | 14 | $0 | $2,021 | $22 | $20,002 | 78.4% | 0 | 1 / 15 | SAWA Kenya |
Category tools
Funding mix by launch year
Group campaigns by launch year and switch between each category’s funding share and USD-equivalent amount.
Funding is cumulative at one capture date. Years identify launch cohorts and do not measure annual platform growth.
Category tools
Top campaigns
Filter the top 100 by converted funding. Up to 40 campaigns are shown at a time.
1
$5,621,484HKD 43,719,198
1,203×Goal multiple
$4,673Implied goal
3
$3,963,687USD 3,963,687
338.98×Goal multiple
$11,693Implied goal
4
$3,146,331USD 3,146,331
18.42×Goal multiple
$170,798Implied goal
6
$2,425,291HKD 18,861,883
50.81×Goal multiple
$47,735Implied goal
7
$2,306,014USD 2,306,014
129.02×Goal multiple
$17,874Implied goal
9
$2,247,960USD 2,247,960
224.8×Goal multiple
$10,000Implied goal
10
$2,213,578USD 2,213,578
46.46×Goal multiple
$47,646Implied goal
11
$2,066,736USD 2,066,736
74.17×Goal multiple
$27,865Implied goal
12
$2,033,907USD 2,033,907
94.61×Goal multiple
$21,497Implied goal
13
$1,931,795USD 1,931,795
38.64×Goal multiple
$50,000Implied goal
14
$1,920,605USD 1,920,605
143.93×Goal multiple
$13,344Implied goal
15
$1,919,210USD 1,919,210
2.47×Goal multiple
$775,675Implied goal
16
$1,895,963AUD 2,913,021
79.91×Goal multiple
$23,725Implied goal
17
$1,875,333EUR 1,620,998
68.27×Goal multiple
$27,471Implied goal
18
$1,827,556USD 1,827,556
88.99×Goal multiple
$20,537Implied goal
19
$1,766,649USD 1,766,649
109.35×Goal multiple
$16,157Implied goal
20
$1,716,908USD 1,716,908
54.2×Goal multiple
$31,678Implied goal
21
$1,709,562USD 1,709,562
167.81×Goal multiple
$10,187Implied goal
23
$1,596,600USD 1,596,600
19.38×Goal multiple
$82,381Implied goal
24
$1,561,128USD 1,561,128
298.08×Goal multiple
$5,237Implied goal
25
$1,549,735USD 1,549,735
77.76×Goal multiple
$19,929Implied goal
26
$1,540,225USD 1,540,225
91.13×Goal multiple
$16,902Implied goal
27
$1,503,554USD 1,503,554
11.68×Goal multiple
$128,706Implied goal
28
$1,469,406USD 1,469,406
8.15×Goal multiple
$180,356Implied goal
29
$1,463,334USD 1,463,334
10.79×Goal multiple
$135,566Implied goal
30
$1,461,740USD 1,461,740
25.82×Goal multiple
$56,616Implied goal
31
$1,414,231USD 1,414,231
5.88×Goal multiple
$240,479Implied goal
32
$1,403,429USD 1,403,429
5.22×Goal multiple
$268,640Implied goal
33
$1,388,706USD 1,388,706
62.11×Goal multiple
$22,360Implied goal
35
$1,341,674HKD 10,434,421
370.33×Goal multiple
$3,623Implied goal
37
$1,293,776USD 1,293,776
87.01×Goal multiple
$14,870Implied goal
39
$1,271,589USD 1,271,589
62.97×Goal multiple
$20,194Implied goal
40
$1,243,097USD 1,243,097
118.51×Goal multiple
$10,490Implied goal
41
$1,212,985USD 1,212,985
101.2×Goal multiple
$11,986Implied goal
42
$1,192,552USD 1,192,552
217.42×Goal multiple
$5,485Implied goal
43
$1,149,828USD 1,149,828
41.44×Goal multiple
$27,746Implied goal
44
$1,148,317USD 1,148,317
47.53×Goal multiple
$24,159Implied goal
45
$1,141,255EUR 986,477
72.83×Goal multiple
$15,670Implied goal
46
$1,139,448HKD 8,861,675
58.91×Goal multiple
$19,344Implied goal
47
$1,136,020USD 1,136,020
9.95×Goal multiple
$114,126Implied goal
48
$1,126,294USD 1,126,294
98.22×Goal multiple
$11,467Implied goal
49
$1,097,176HKD 8,532,913
201.11×Goal multiple
$5,456Implied goal
50
$1,069,429HKD 8,317,124
163.38×Goal multiple
$6,546Implied goal
52
$1,045,064HKD 8,127,636
158.56×Goal multiple
$6,591Implied goal
53
$1,029,786USD 1,029,786
153.42×Goal multiple
$6,712Implied goal
54
$1,026,762USD 1,026,762
5.56×Goal multiple
$184,505Implied goal
56
$1,010,941HKD 7,862,256
100.78×Goal multiple
$10,031Implied goal
57
$992,935USD 992,935
14.05×Goal multiple
$70,677Implied goal
59
$961,636USD 961,636
68.58×Goal multiple
$14,021Implied goal
60
$958,616USD 958,616
13.57×Goal multiple
$70,639Implied goal
62
$855,633USD 855,633
41.47×Goal multiple
$20,632Implied goal
63
$852,692USD 852,692
40.31×Goal multiple
$21,154Implied goal
64
$851,399EUR 735,931
32.69×Goal multiple
$26,046Implied goal
66
$846,568USD 846,568
12.69×Goal multiple
$66,698Implied goal
68
$826,052HKD 6,424,339
40.8×Goal multiple
$20,246Implied goal
70
$816,602EUR 705,854
49.16×Goal multiple
$16,612Implied goal
71
$816,183EUR 705,491
6.47×Goal multiple
$126,237Implied goal
72
$816,053HKD 6,346,574
167.43×Goal multiple
$4,874Implied goal
73
$806,859USD 806,859
55.91×Goal multiple
$14,431Implied goal
74
$803,783USD 803,783
31×Goal multiple
$25,927Implied goal
75
$783,969USD 783,969
21.54×Goal multiple
$36,397Implied goal
77
$758,715EUR 655,817
55.02×Goal multiple
$13,790Implied goal
78
$758,578USD 758,578
14.25×Goal multiple
$53,216Implied goal
79
$749,613USD 749,613
7.5×Goal multiple
$100,000Implied goal
80
$748,458USD 748,458
11.88×Goal multiple
$62,987Implied goal
81
$745,526USD 745,526
62.2×Goal multiple
$11,986Implied goal
83
$725,588USD 725,588
39.4×Goal multiple
$18,415Implied goal
84
$722,496CAD 1,012,144
5.74×Goal multiple
$125,892Implied goal
85
$717,434USD 717,434
6.57×Goal multiple
$109,179Implied goal
86
$710,794HKD 5,527,959
67.78×Goal multiple
$10,487Implied goal
88
$688,169HKD 5,352,005
44.71×Goal multiple
$15,391Implied goal
89
$675,100HKD 5,250,359
106.35×Goal multiple
$6,348Implied goal
90
$672,788USD 672,788
44.02×Goal multiple
$15,283Implied goal
92
$661,249USD 661,249
88.79×Goal multiple
$7,448Implied goal
94
$649,621USD 649,621
48.15×Goal multiple
$13,493Implied goal
95
$634,453USD 634,453
103.29×Goal multiple
$6,142Implied goal
97
$616,505EUR 532,894
50.05×Goal multiple
$12,318Implied goal
98
$614,468USD 614,468
59.65×Goal multiple
$10,301Implied goal
100
$606,987GBP 455,253
8.9×Goal multiple
$68,192Implied goal
No campaigns match these filters.
Method
Sample and methodology
- Each campaign counts once. The cohort covers standard campaigns open at capture. Pre-launch and InDemand are separate stages.
- Funding analyses cover active and InDemand campaigns. Amounts are converted using a common capture-date rate before ranking and aggregation.
- Web Robots Indiegogo Datasets
Exhibit 8
Cohorts used in the analysis
Share of all unique project IDs
Pre-launch
5,831 · 61.1%
Active
1,213 · 12.7%
InDemand
2,486 · 26.1%
Exhibit 9
InDemand share at goal by launch year
Years with at least 20 valid progress records
Method
Data appendix
Source and cohort
Web Robots Indiegogo Datasets · October 13, 2025 snapshot
The funding cohort includes 1,213 active campaigns ($4,905,115) and 2,486 InDemand campaigns ($304,729,563). Within the active cohort, 843 USD-denominated campaigns showed $4,534,910.
Percentiles and category groups
Percentiles use linear interpolation and include zero-funding campaigns. Categories come from campaign records and are grouped for this analysis.
Exchange rates and original amounts
USD equivalent = original amount × USD per EUR ÷ original currency per EUR. The ECB capture-date reference rates are applied before rounding for display. Rates for 2025-10-13
| Currency | Campaigns | Original total | USD equivalent | Per EUR |
|---|---|---|---|---|
| USD | 2,399 | USD 203,804,151 | $203,804,151 | 1.1569 |
| HKD | 366 | HKD 380,272,121 | $48,895,994 | 8.9974 |
| EUR | 323 | EUR 17,090,323 | $19,771,795 | 1 |
| GBP | 291 | GBP 14,310,093 | $19,079,574 | 0.8677 |
| CAD | 158 | CAD 8,299,624 | $5,924,499 | 1.6207 |
| AUD | 56 | AUD 6,639,572 | $4,321,418 | 1.7775 |
| CHF | 14 | CHF 2,668,645 | $3,318,310 | 0.9304 |
| SGD | 32 | SGD 4,209,908 | $3,241,559 | 1.5025 |
| JPY | 26 | JPY 68,732,055 | $451,847 | 175.98 |
| NZD | 6 | NZD 742,489 | $424,820 | 2.022 |
| SEK | 10 | SEK 2,494,403 | $262,033 | 11.013 |
| DKK | 5 | DKK 827,495 | $128,189 | 7.4681 |
| NOK | 1 | NOK 85,989 | $8,518 | 11.679 |
| MXN | 8 | MXN 36,481 | $1,971 | 21.4137 |
| PLN | 4 | PLN 0 | $0 | 4.2615 |
Goal progress and campaign metrics
Multiply the funding multiple by 100 to obtain a percentage. An implied goal is estimated by dividing the amount raised by a positive, valid multiple. The snapshot supplies no backer count. Unavailable values are shown as a dash.